Keeping up with the changing tide of technology can be difficult. Business owners around the world are gravitating towards a digital-first mentality when it comes to handling day-to-day operations. Being able to embrace these digital changes and use them to your advantage is essential if you are an event planner or meeting professional.
Studies show that 90 percent of companies in the process of undergoing digital transformation are facing significant obstacles. Your goal as an event planner or meeting professional should be helping your clients put on events without worry. Understanding how to harness the power of technology in your field of expertise can help you provide your clients with a wide array of new services.
Read below to find out about some of the changes you need to be aware of when planning meetings or events for clients undergoing a digital transformation.
Cater to Mobile Users
When bringing the meetings or events you are planning into the digital age, you need to consider how to cater to mobile users. Allowing people on mobile devices to register or attend your event is a gamechanger. Live streaming all of the content in your event to a broad audience is a great idea.
Most companies use remote workers to lighten their workload. Being able to offer these remote workers an opportunity to attend an event is crucial for successful digital transformation. Luckily, a number of platforms like YouTube and Facebook offer live streaming programs. These programs are free to use and will allow you to boost your event’s social media presence.
Using Virtual Reality at Your Events
Offering the people who attend your event the latest in media consumption technology is important. Ideally, you want to have an exhibit at the event that showcases the power of virtual reality to relay important information to attendees. Most smartphones have the software needed to turn this device into a virtual reality gateway.
All you have to do is work with an app developer to customize a program for the business you are planning an event for. The more technology you can incorporate into your events, the easier it will be to get a great reputation in your industry. As time goes by, you can develop relationships with app developers and other professionals in the technology industry. These relationships will allow you to forge a new path for the meetings you plan. Be sure to check out the Daniweb website to find out more about information technology and how to use it in your field.
Putting the Right Team in Place
As your event planning business grows, you’ll need to hire employees to lighten your workload. When this time arrives, avoid rushing through the employee selection and hiring process. Taking the time to make a list of qualities you need in a team member is important.
If you are working with a number of clients who are driving digital transformation for their organizations, you need a tech-savvy team. The more your new team members know about using the power of technology to plan and execute great meetings, the less challenging it will be to grow your business. The time and effort invested in finding the right team members will be worth it in the long run.
Embracing Technology is Mission Critical
Instead of letting technology pass you by, find a way to use it to your advantage. Most business owners want to work with event planners who can provide modern solutions to their problems.
About the Author:
Wendy Dessler is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.