For any event manager who loves a good exhibit hall that seems to stretch for miles, wants to meet up with old and new friends, or simply enjoys learning, the IMEX America event in sunny Las Vegas is always a treat. This year’s show was as fantastic as always. Here are some of our favorite wow-worthy moments.
It’s no secret that differentiating your legitimate event management experience can be difficult for those who aren’t as familiar with the meetings and hospitality industry. One of the best ways to demonstrate your value is through certifications. By applying for (and acquiring) recognition from the relevant industry groups, you can show that your expertise or agency meets a higher standard than much of the competition. You can show people why they should choose you over someone else.
And as an
Despite the recent growth of content and social media marketing, email marketing remains the centerpiece of event marketing strategies. It’s still an incredibly lucrative marketing channel, providing a return of $38 for every $1 spent.
However, an effective email marketing campaign depends on your ability to connect with the right potential attendees at the right times. As with all email campaigns, there are best practices to keep in mind. Segmenting lists, personalizing subject lines, and using a tool to
Running a successful event involves a lot of planning, dedication, and hard work. This type of event can also take a large slice out of your budget. So, it’s important to ensure that running an event is really the best use of your resources and finances. If this is the case, then you need to do everything you can to make sure that the event is a success and that you get a good return on your investment.
Great events
Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences, and tradeshows. The partnership with Pathable and its mobile event app technology further strengthens the Community Brands event management suite as an end-to-end solution while also providing event managers across the association space with integrated access to Pathable’s robust, yet easy to use conference and tradeshow event experience suite.
