Pathable : Event App Technology Blog

Guide To Purchasing an Event App


Guide To Purchasing an
Event or Conference App 5 Things To Consider

So, you need a mobile event app for your next meeting, trade show or conference, but with all the vendors out there, you’re not sure what you should look for. No single vendor is going to be right for everyone, but by asking the right questions up front, you can find the right one for you.


Support is like insurance: you don’t need it until you need

Technology Trends Changing Event Landscapes


4 Technology Trends That Are Changing The Event Landscape Contributed by Rebecca Kennedy

Technology has become an integral and inescapable part of almost all areas of daily life, from pop culture trends like Pokémon Go to more advanced projects like the first self-driving cars. It shouldn’t come as a surprise, then, that modern technology is making an appearance in the world of event organization too. From multi-channel customer communications to virtual “swag bags,” these are the top technology trends that

Creating Event Buzz with Social Media


Although social media appears to be an easy platform to manipulate, it is actually an unknown jungle for many marketers striving to sell their products. With various platforms to choose from (Facebook, Twitter, Pinterest, Instragram), it can be overwhelming to most marketers even those who have ran various campaigns in the past. To help you out, here’s how you can leverage social media to increase your event app’s reach.

Create buzz via hashtags
Unsure what those pound signs or number

Pathable’s Jonathan Bray on Mad Men


Pathable’s Jonathan Bray leads a double-life. While many of our customers know him as the charming and charismatic sales rep who helps prospective clients understand our conference app and community platform from our Los Angeles office, he’s better known to millions through his work on the stage and screen.

Read more

CEO Jordan Schwartz talks Attendee Interaction and Social Media on M&C Webcast

Social Media Marketing Webcast

“If a tweet falls in the woods and no one is listening, it doesn’t make any noise.”

There’s your answer to that age old question, provided by Jordan Schwartz, Pathable’s CEO.

Twitter is just one of the many platforms that businesses are using for their social media marketing strategy. While many events use tweets and hashtags to track attendee engagement, how many attendees are actually receiving the message? Are tweets leaving a true impression if they are not being seen by attendees?  Pathable’s CEO Jordan Schwartz teamed up with Lindsay Fult of Chideo to answer Read more