Despite the recent growth of content and social media marketing, email marketing remains the centerpiece of event marketing strategies. It’s still an incredibly lucrative marketing channel, providing a return of $38 for every $1 spent.
However, an effective email marketing campaign depends on your ability to connect with the right potential attendees at the right times. As with all email campaigns, there are best practices to keep in mind. Segmenting lists, personalizing subject lines, and using a tool to
Running a successful event involves a lot of planning, dedication, and hard work. This type of event can also take a large slice out of your budget. So, it’s important to ensure that running an event is really the best use of your resources and finances. If this is the case, then you need to do everything you can to make sure that the event is a success and that you get a good return on your investment.
Great events
Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences, and tradeshows. The partnership with Pathable and its mobile event app technology further strengthens the Community Brands event management suite as an end-to-end solution while also providing event managers across the association space with integrated access to Pathable’s robust, yet easy to use conference and tradeshow event experience suite.
With activity-focused events, there are a few criteria that organizers need to think about to make sure it runs smoothly. The venue should be a one-stop-shop for sporting inspiration and expertise, providing a seamless experience for both attendees and vendors alike. This post, courtesy of the sports retail experts at Start Fitness, will run through some top tips that’ll help you pull off an unforgettable event.
From battling the elements to challenging technical logistics, planning an outdoor event poses a unique set of challenges for event managers. So, whether you’re hosting a charity fundraiser, sporting event, or music festival, covering all bases when it comes to your event equipment is key to giving vendors and attendees a memorable experience (for all the right reasons).
Today, the outdoor storage manufacturers at Action Storage are offering event organizers an essential guide on outdoor event equipment – making sure your event goes off without a hitch, whatever the weather.
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