Despite the recent growth of content and social media marketing, email marketing remains the centerpiece of event marketing strategies. It’s still an incredibly lucrative marketing channel, providing a return of $38 for every $1 spent.
However, an effective email marketing campaign depends on your ability to connect with the right potential attendees at the right times. As with all email campaigns, there are best practices to keep in mind. Segmenting lists, personalizing subject lines, and using a tool to