Pathable : Event App Technology Blog

According to findings published by the Centre for Exhibition Industry Research, exhibiting companies are now spending $24 billion (£17 billion) each year on trade show marketing, with 85 percent of executives stating that the number of exhibitions they will take part in will either stay the same or increase over the next few years.

Nevertheless, while 99 percent of exhibitors find unique value from exhibitions, there are significant challenges related to engaging attendees, especially with mobile technology meaning many attendees’ eyes will be on their phones. As a result, intelligent exhibition stand design can be the difference between success and failure.

In this article, we offer five top tips to attract mobile-addicted attendees to your exhibition booth.

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So much of an event planner’s or event management company’s day is spent brainstorming creative and innovating ideas on how to enhance an event and attendee’s overall experience.

Ensuring your event is engaging for your audience is absolutely imperative, so enhancing their experience where ever possible is key. By introducing creative and original ideas you will avoid any chance of them leaving unimpressed and not wanting to come back for future events.

So how can you enhance the attendee’s experience? In this blog, we have created our top 4 tips and best practices to help you do just that. With these hints and tips, you will be sure to see improvements in the attendee’s experience, resulting in an even stronger events strategy and client experience.

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Nine out of ten seasoned event managers agree that one of the best ways to earn your meeting planning stripes is by working at the onsite help desk. Why? No role represents more clearly the front line than the person answering and defusing an irate or confused attendee. The goal of this article is to teach you how to defuse an upset attendee and turn them into a raving fan using five simple steps — steps that can be unnoticed and are often underestimated because of how easy they are to apply.

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Last year it was technology. This year, it’s technology AND security (data and actual), weather, and the economy weighing on event planners mind.

We’ve pulled together top preview lists from some of the most-read event profs websites out there so you can position your 2018 event predictions against the industry.

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The events industry continues to grow, but not all of its subsections are growing at the same rate.

General event attendance experienced just a 3.6 percent bump from 2015 to 2016, a 30 percent dip in growth compared with the year before, Convene’s 26th Annual Meetings Market Survey reported. Despite the slow pace across the board, some events continue to thrive. Austin’s SXSW grew a whopping 66 percent in 2016, while Google I/O expanded an impressive 25 percent.

What separates