Pathable : Event App Technology Blog

2018 Preview: What Event Planners Say Will Matter Most This Year

2018 event industry trends roundup Pathable

Last year it was technology. This year, it’s technology AND security (data and actual), weather, and the economy weighing on event planners mind.

We’ve pulled together top preview lists from some of the most-read event profs websites out there so you can position your 2018 event predictions against the industry.

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3 Ways to Make Sure Your Conference Website Pops in 2018

3 Ways to Create a Powerful Event Website in 2018 eventbrite

The events industry continues to grow, but not all of its subsections are growing at the same rate.

General event attendance experienced just a 3.6 percent bump from 2015 to 2016, a 30 percent dip in growth compared with the year before, Convene’s 26th Annual Meetings Market Survey reported. Despite the slow pace across the board, some events continue to thrive. Austin’s SXSW grew a whopping 66 percent in 2016, while Google I/O expanded an impressive 25 percent.

What separates

What 6 Studies and Experts Say is that Best Way to Prepare for an Active Shooter at Your Event

6 ways to prepare for active shooter and terrorist attacks at events

No one wants to think that their event or conference will be disrupted by an active shooter, act of god, or terrorist attack. Unfortunately, there are clear precedents from the last few years that show event planners must be prepared regardless.

Even though an active-shooter or terrorist event is still very unlikely at your event, we’ve gathered recommendations from 6 studies and experts to help you prepare, just in case.

Assess Your Risks and Have a Plan

In a recent

What’s Hot in 2018? Event Engagement Apps

Event Engagement and Your Mobile App in 2018

There’s been a lot of buzz that chatbots and virtual reality installations will be the hot trend in 2018. But a recent study by the QHotels Event Profs panel shows that white label event engagement apps like Pathable will continue to be the hot thing in 2018.

Here are our some of our top favorite tips for getting the most out of your event engagement app.

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Event Apps in 2018: Apple Updates Rule 4.2.6 One Last Time in 2017

apple rule 4.2.6. pathable event apps

Throughout 2017, Apple made changes to one of their app review guidelines, Rule 4.2.6, that directly affected event professionals, altering the way that white-label, branded event apps are developed and delivered. The rule changes weren’t directly aimed at our industry, but rather Apple updating their rules to better limit spammy copycat apps that were overpopulating the App Store.

Pathable Event Apps and Apple Rule 4.2.6

Though the continued changes with Apple Rule 4.2.6 will not affect Pathable’s ability to offer