If your conference attendees are entranced by your event app, you’re doing it wrong.
Wait, what? Shouldn’t they be “checking in”? Isn’t it “the more tweets, the better”? Isn’t the whole point of gamification to encourage event app use?
The answer may surprise you. Read this eye-opening guide to using apps to create genuine human engagement and long-term communities around your conferences and events.
People should look at each other, not just their phones.