Posts Tagged ‘tradeshows’

3 Efficient Technologies to Help You Create a Conference

Posted on: November 16th, 2018 by Lindsay Martin-Bilbrey

The number of conferences happening worldwide is on the rise, according to American Express’ 2018 Global Meetings & Events Forecast. But even with more competition than ever, most conference budgets have stayed stagnant. That means conference planners must get creative when it comes to executing great events.


Hotel Insider Series – Venue Booking Contracts Negotiation Tips & Tricks

Posted on: September 18th, 2018 by Lindsay Martin-Bilbrey

This session trains the event planner to locate potential issues, understand the hotel’s approach to contracts and negotiate options that work best for your group.


5 Irresistible Email Must Dos for Event Marketing (and 3 Things to Avoid)

Posted on: August 1st, 2018 by Lindsay Martin-Bilbrey

Despite the recent growth of content and social media marketing, email marketing remains the centerpiece of event marketing strategies. It’s still an incredibly lucrative marketing channel, providing a return of $38 for every $1 spent.

However, an effective email marketing campaign depends on your ability to connect with the right potential attendees at the right times. As with all email campaigns, there are best practices to keep in mind. Segmenting lists, personalizing subject lines, and using a tool to

Top 5 tips for running a successful event

Posted on: July 31st, 2018 by Lindsay Martin-Bilbrey

Running a successful event involves a lot of planning, dedication, and hard work. This type of event can also take a large slice out of your budget. So, it’s important to ensure that running an event is really the best use of your resources and finances. If this is the case, then you need to do everything you can to make sure that the event is a success and that you get a good return on your investment.

Great events

Hotel Catering Negotiation, “From the Inside”

Posted on: July 19th, 2018 by Lindsay Martin-Bilbrey

How can coffee cost $110++ per gallon? How is hotel water for tea $90++ per gallon? Why is the hotel or convention center trying to charge meeting room rental when I’m paying over $100 per person for a dinner?  Catering is a huge and important part of your contracting with a hotel and many times, normally all of your Master Account, but it is seldom negotiated. Since catering is the most profitable part of the Food and Beverage department, there are ways to negotiate pricing, service options, upgrades, and inclusions, if you know how to do it.


Community Brands & Pathable Announce Mobile Event App Technology Partnership

Posted on: June 29th, 2018 by Lindsay Martin-Bilbrey

Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences, and tradeshows. The partnership with Pathable and its mobile event app technology further strengthens the Community Brands event management suite as an end-to-end solution while also providing event managers across the association space with integrated access to Pathable’s robust, yet easy to use conference and tradeshow event experience suite.


How to Rock Event Marketing

Posted on: June 21st, 2018 by Lindsay Martin-Bilbrey

An event isn’t anything without attendees. Many times though, (especially if your staff is small) you spend so much time on actually planning the event that you suddenly realize, you need to create and execute on an event marketing plan. Join this session and learn how to generate the highest amount of registrants, how to decide what mix of email, social media, public relations, and other types of promotions can help your conference or tradeshow drive attendee registration and excitement.

Essential Equipment for Planning an Outdoor Event

Posted on: June 20th, 2018 by Lindsay Martin-Bilbrey

From battling the elements to challenging technical logistics, planning an outdoor event poses a unique set of challenges for event managers. So, whether you’re hosting a charity fundraiser, sporting event, or music festival, covering all bases when it comes to your event equipment is key to giving vendors and attendees a memorable experience (for all the right reasons).

Today, the outdoor storage manufacturers at Action Storage are offering event organizers an essential guide on outdoor event equipment – making sure your event goes off without a hitch, whatever the weather.


4 Tips To Enhance Attendee Experience

Posted on: June 4th, 2018 by Lindsay Martin-Bilbrey

So much of an event planner’s or event management company’s day is spent brainstorming creative and innovating ideas on how to enhance an event and attendee’s overall experience.

Ensuring your event is engaging for your audience is absolutely imperative, so enhancing their experience where ever possible is key. By introducing creative and original ideas you will avoid any chance of them leaving unimpressed and not wanting to come back for future events.

So how can you enhance the attendee’s experience? In this blog, we have created our top 4 tips and best practices to help you do just that. With these hints and tips, you will be sure to see improvements in the attendee’s experience, resulting in an even stronger events strategy and client experience.


What Event Planners Need to Know about GDPR

Posted on: May 16th, 2018 by Lindsay Martin-Bilbrey

Does all this noise about GDPR matter to you, the event planner? It does if you are handling the personal data of EU citizens who attend your events or work in an EU company for any of your upcoming events. Join this webinar and get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance