Throughout 2017, Apple made changes to one of their app review guidelines, Rule 4.2.6, that directly affected event professionals, altering the way that white-label, branded event apps are developed and delivered. The rule changes weren’t directly aimed at our industry, but rather Apple updating their rules to better limit spammy copycat apps that were overpopulating the App Store.
As green living becomes more and more important, it pays for event organizers to consider how they can make their own events more planet-friendly. Whether you’re planning a multi-day exhibition or a one-off product promotion, there are plenty of ways for you to up your event’s eco credentials. In today’s article from the sustainable beauty experts at Herbfarmacy, we’ll be taking you through just a few of these – giving you the essential ingredients you’ll need to pull off an impactful eco-friendly event.