2011 was a big year for social networking in the events industry. We conducted the “2011 State of Social Networking for Events” survey from December 2011-January 2012.
Did you know 68% event professionals surveyed used social networking to attract attendees’ attention in 2011? This report of findings offers:
- Event professionals’ key to social networking success
- Surprising statistics on social media use through an event cycle
- Insights into social media’s prevalence across all event industries, sizes and frequencies