Survey Results: State of Social Networking for Events

2011 was a big year for social networking in the events industry. We conducted the “2011 State of Social Networking for Events” survey from December 2011-January 2012.

Did you know 68% event professionals surveyed used social networking to attract attendees’ attention in 2011? This report of findings offers:

  • Event professionals’ key to social networking success
  • Surprising statistics on social media use through an event cycle
  • Insights into social media’s prevalence across all event industries, sizes and frequencies