7 Secrets of Successful Association Communities

An online community can transform the engagement between an association and its membership from a “one-way broadcast” relationship (punctuated by responses from the membership in the form of messages, donations, purchases and renewals) to a truly interactive network. In a healthy network, a free dialogue goes on not only between the association and membership, but between the members themselves.

Learn the secrets today of turning your 3 – 5 day event into a 365 day community!

  • Common Pitfalls of Online Communities (and how to avoid them)
  • Tips and Tricks for Inspiring Engagement
  • How to Promote Peer-to-Peer Learning
  • The Secret Recipe for Transforming a Conference Community into a Membership Community
  • …and much more!

Preview

The Value of Community

Member engagement does more than just impact an association’s ability to flourish, it is a direct factor in whether the association can survive.

According to an MGI survey, the primary reasons members join associations are:

  • Networking (24%)
  • Access to specialized information (13%)
  • Advocacy (8%)
  • Learning best practices in their profession (8%)

In any given year, there are only so many hours of face-to-face time available to a member to achieve their networking goals.

An online community can extend the window for networking opportunities from the time spent face-to-face to literally 365 days / year, 24 hours / day. Perhaps more importantly, an online community can transform the engagement between an association and its membership from a “one-way broadcast” relationship (punctuated by responses from the membership in the form of messages, donations, purchases and renewals) to a truly interactive network.

In a healthy network, a free dialogue goes on not only between the association and membership, but between the members themselves.

But how do associations create a successful online community (and how do they avoid creating an online ghost town)?

Pathable has been on the leading edge of community platform development for associations and corporations for years, and has built hundreds of successful communities. Over that time, we have seen communities succeed, and through extensive experimentation, have developed a set of guidelines and tips for ensuring online community success. We hope you can benefit from our learning.

– See more at: http://pathable.com/white-papers/secrets-association-community/#sthash.kM0nuFOh.dpuf