Digital Marketing for the Event Planner Part I: Organic Search

(Recorded January 24, 2017)

Ever wondered why your competitors’ web sites show up higher in search results on Google and Bing than yours? Do you know what SEO, SEM, SERP, PPC, CTR, SEM and CPC mean? Whether you know or not, they are the key factors determining how many learn about and register for your conferences and events through Google, Bing and online advertising.

Pathable and Eventbrite, the event industry’s leading event app and ticketing and registration companies, have recruited Britney Muller, SEO and Content Architect at Moz, to teach you how to apply the arcane arts of search engine optimization, search engine marketing, and related topics to event marketing.