Upcoming Webinars

Pathable's free educational webinars count for one hour CEU credit towards your CMP certification or re-certification. If you can not attend, but would like to view a recorded version at a later date, please register using the link provided. Recordings will be made available to all who register.

July 2017

Behind the Scenes with Event Planning & Lean Six Sigma: How to Save Time and Money

Wednesday, July 19, 2017, 11 am PT / 2 pm ET

Management and customers within the organization can often view meeting planners as “party planners” rather than event professionals. In fact, the industry certifications of CMP (Certified Meeting Professional) and CMM (Certificate in Meeting Management) are recognized and valued within the industry, but not by the CSuite or HR. How can we change this perception to be taken more seriously?

Lean Six Sigma.

In this webinar, Robert Wilson of Meeting Evolution takes you behind the scenes of the Lean Six Sigma DMAIC process and shows you exactly how to create a systematic way to identify process improvement within existing processes, cutting time and waste by up to 80%.

Register today and blow up once and for all the perception that event profs are just party planners.

By attending this session, the attendee will accomplish the following Learner Outcomes:
1. Gain a Better Understanding of Lean Six Sigma
2. Be able to articulate the value of the DMAIC process
3. Learn how to integrate six sigma practices with event planning process to reduce waste, save time, and create value

CMP Domain: Stakeholder Management


CMP Domain F: Stakeholder Management


rob_wilsonAbout Robert Wilson

Robert J. Wilson is President of Meeting Evolution (ME), an Overland Park, Kansas-based technology company that was founded in 2008. Meeting Evolution is the most comprehensive web-based Strategic Meetings Management (SMM) software available for the meetings and events industry today.

Learn more at MeetingEvolution.net

Free Pre-Recorded Educational Webinars

Pathable offers regular educational webinars on event technology, mobile event apps, social media and related topics. Recorded versions are available below.

attracting engaging attendees event communities

How to Boost Attendee Engagement with Online Event Community

How to Attract and Engage Attendees with an Event Community

Recorded on Wednesday, June 7, 2017 11 am PT / 2 pm ET

There’s nothing like the buzz of an event to make members feel excited, engaged, and ready to take on the world. If you want to harness that energy and maintain it year-round, a members-only community could hold the key to keeping the party going.

Online communities help your members to connect with others like them—people who share

Your Nerdy Best Friend Beth Z shares tech tool secrets for every budget

Secret Tech Tools for Event Planners & Executives

(Recorded May 17, 2017)

What if you could schedule a meeting without having to send three dozen emails to find a time everyone could meet? Or automate the little tasks that keep you from the real work of creating phenomenal attendee experiences? Or create on the fly pro-looking videos that capture those amazing moments you just want to share with your conference community?

And what if you could pull all this off straight from your mobile device — without an

Body Language Secrets for your attendees and tradeshow sales teams

Essential Body Language Cues To Be Master Networkers

(Recorded April 20, 2017)

Help your attendees and exhibitors get M.I.N.D.Ful about their body language and stop undermining their own networking efforts at conferences, tradeshows, and events.

Attending any industry conference is an investment financially and in time — and the costs even higher if your attendees don’t make the connections and meet the people they need to strengthen their professional networks or meet with new prospects. As the event planner and strategist, you want to help attendee networking thrive,

How to stay ahead of change in events & tradeshows (3)

Meetings 2050: How to Stay Ahead of Change in Events and Tradeshows

(Recorded Wednesday, March 29, 2017)

From artificial intelligence to virtual reality, hybrid meetings to chatbots, how will you prepare for the groundswell of change event planners are facing? This webinar gives you the tools to succeed in it and whatever else the future might hold.

Join our experts from the future, Jim Spellos of Meeting U and Pathable’s CEO Jordan Schwartz, as they discuss how event planners and suppliers can best prepare for the ongoing massive changes in our industry.

Ten Things NOT To Do When Hiring A Speaker

(Recorded Feb 22, 2017)

Speakers can make or break your event. Why would you hire one that isn’t worth the investment?

With budgets tightening and seemingly everyone becoming “an expert”, it seems easier than ever to book someone to speak at your next event. That doesn’t always mean they’ll deliver high-quality content, engagement, or learning for your attendees, though.

Some speakers just don’t get how events work, some planners do not empower their speakers. And sometimes hiring and securing a

Digital Marketing for the Event Planner Part I: Organic Search

(Recorded January 24, 2017)

Ever wondered why your competitors’ web sites show up higher in search results on Google and Bing than yours? Do you know what SEO, SEM, SERP, PPC, CTR, SEM and CPC mean? Whether you know or not, they are the key factors determining how many learn about and register for your conferences and events through Google, Bing and online advertising.

Pathable and Eventbrite, the event industry’s leading event app and ticketing and registration companies, have recruited

Lean Six Sigma for Event Planners Part II

(Recorded November 16, 2016)

Meeting Evolution’s Rob Wilson returns for Part II of his highly acclaimed Lean Six Sigma for Event Planners series.

Lean Six Sigma is a combination of identifying waste and reducing variation in a process to deliver a product or service to a customer consistently. There are many tools that are used by Lean Six Sigma practitioners to deliver that consistent product or service to the customer.

The most common tools used by Lean Six Sigma practitioners

Making Abstract and Speaker Management (Almost) Painless

(Recorded September 21, 2016)

Watching a conference come to life after months of hard work is rewarding, but that joy can be quickly squashed by thinking of the millions of emails it took to get there. You’re a strategist and a big thinker–you have bigger problems to worry about than constantly reminding each speaker or attendee to submit their bios or herding the cats (we mean graders) to review those abstracts.

Through simple automation, you can increase the productivity of

Hacks for Securing (and renewing) Sponsors for your Events

(Recorded July 20th, 2016)

Sponsors are from Mars Organizers are from Venus.. Or it just seems that way?

What do sponsors want? ROI.. more leads.. more exposure. It seems like we really need to get creative in order to attain and retain those sponsors. But creativity is running low and resources (aka, money) are getting tighter. So how can we boost that ROI and be our sponsor’s hero by delivering real results?

Join us for our webinar where we’ll go

From Volunteers to Super-Volunteers at Events

(Recorded June 22, 2016)

Turning your volunteers into a strong motivated team has never been easier. Identify your volunteer program’s strengths, weaknesses and alarming pitfalls in five easy steps from: Volunteer Training, Job Descriptions and Risk Controls to Volunteer Management Technology and Evaluation.

Volunteers can be your greatest event assets – the better you prepare, the better return you can receive on your volunteer investment. Learn how at this powerful educational webinar co-hosted by Florence May of TRS.

Increasing Engagement with Event Apps

Learn new ways to increase attendee engagement and build long-term relationships with your conference attendees. We will cover techniques for improving pre-event engagement, leveraging the app to encourage face-to-face interaction and how to keep the conversation going after the event is over.

Cybersecurity for Event Planners

Originally recorded Wednesday, May 18, 2016

There’s a new battleground out there, with hackers, cybersecurity experts, governments, and spies all struggling over information – your attendees, your members and your own. Responsible event professionals look for ways to protect their data and privacy, but cutting through the technical mumbo-jumbo and media hype can be daunting.

Learner Outcomes:

  • Online security and privacy and what’s the difference.
  • Your top five real security risks (and the ones you can ignore no matter what

Pro Tips for Choosing an A/V Vendor

Originally recorded Wednesday, April 20, 2016

Choosing an A/V vendor for your conference doesn’t have to be a nail-biting experience. Learn from the experts what questions to ask, what issues matter for your event, and how to vet the candidates to ensure you get what you need.

Jon Trask of AVforPlanners lead this tour of the key questions to ask your vendor, tools to help you build RFP’s and pro tips for making the right call.

Not Your Grandma’s Photobooth: Photos, Engagement and Revenue at your Event

Photos remain an emotional, impactful way to connect your attendees with the event in a meaningful, lasting way. But the tools and techniques have come a long way since the digital revolution began.

Join Tim Hoyt, President of PictureMarketing, for a tour of the latest trends and ideas in photos at conferences and events, including the Matrix-style photos at Super Bowl 50, live social sharing tools and much more. Co-hosted by Pathable’s Jordan Schwartz.

Managing Events with Lean Six Sigma

(Originally recorded February 24, 2016)

The hospitality industry has many certifications, but few carry beyond our industry. Lean Six Sigma is recognized as a methodology with toolsets that span all industries, worldwide.

Rob Wilson of Meeting Evolution leads this webinar, co-hosted by Pathable’s Jordan Schwartz. Learn what Lean Six Sigma is, and how it can help you to manage your meetings more effectively and efficiently.

Event App in 20 Minutes

Think creating a mobile event app for your conference will be difficult or time consuming? Think again!

Join Jordan Schwartz, CEO of Pathable, for this bite-sized webinar that will show you, step-by-step exactly how easy it is to create an app for your conference or event. Includes creating your agenda, adding exhibitors, venue maps and tradeshow floor maps, even connecting the system to your favorite registration system.

Please note: Although this was advertised as a 20 minute webinar, the entire

Creating Year-Round Community: Event Marketing Niravana or Pipe Dream?

Keeping your attendees engaged when not face-to-face at an event is the holy grail of event marketers and association community managers. How do you engage your attendees, exhibitors, sponsors, and speakers before, during and after your event? This session offers a practical guide to leveraging events to build year-round community, while engaging your exhibitors and sponsors.

We cover such topics as:

  • Goals and benefits
  • Tool review with pros and cons
  • Benefits and uses of public social media and private networking

Social Media 101 for Event Professionals

The Internet has shifted from a broadcast, one-to-many media to a social, one-to-one and many-to-many media. Leveraging social media for conferences, tradeshow, congresses and conventions can be critical to their success. The shift has introduced new tools, techniques and opportunities for people and organizations involved in “the original social media platform”: face-to-face events.

Join Microsoft veteran Jordan Schwartz, president of the digital event experience platform company Pathable, and Christine DeFazio, Content Marketing Manager at SignUp4 for this primer, meant to

Event Technology Trends for 2014

What are the latest technology trends in the event industry, and how can you leverage them to keep your events current and dynamic?

  • What’s happening in the mobile app events space, how how to choose your provider
  • What hardware improvements are coming to devices to streamline your registration, checkin and lead retrieval process
  • What is an “API” and how can you use them to integrate the services you use to power your event
  • What’s the latest trend in presentation software

Beyond Tweets and Likes: Advanced Social Media Techniques for Events

You know the social media basics: if people like your brand on Facebook and retweet you on Twitter, you multiply the reach of your message. Is that all there is?

Join Jordan Schwartz, Microsoft veteran and CEO of Pathable along Sara Altier, Community Manager for Eventbrite for a deep dive on taking your social strategy. Learn the cutting edge tricks of the trade that the digerati and expert social media marketers use to promote and connect with their audience. You’ll

Attendee Business Intelligence

Survey data misses a large number of issues, and recent research has shown that behavioral data can provide a much more accurate, valuable lens into attendee attitudes. Join psychologist and technology entrepreneur Jordan Schwartz for a special webinar, with eye-opening techniques you can use to more accurately understand what’s in your attendees’ heads.

Enter your information at right to receive a link to an on-demand recording of this entertaining and useful webinar.

Leverage Virtual and Live Events to Increase Adoption of Your Online Community

We all want the online community where so many people are actively engaging around a topic that it goes viral and your next event sells out in seconds.

Unfortunately, this type of community is quite rare and typically, does not occur by design. Check out this fun, dynamic webinar, presented by Suzanne Carawan, CMO for etouches. She talks about what is possible, offers great real life examples and how you can leverage virtual and live experiences.

  • Event Timeframes: Learn modern

Finding Sponsors for B2B vs B2C Events

Sponsors and events need to be a perfect fit. But B2B and B2C events have different needs, and should be attempting to attract different types of sponsors.

No matter what type of event you’re organizing, check out this great starting point to help you fully utilize sponsorship as a monetization channel. View our on-demand webinar “Finding Sponsors for B2B vs. B2C Events,” with content presented by SponsorHub CTO Andrew Reid.

  • Learn how & why B2B sponsorships differ from B2C sponsorships

Using Cloud Technology For Your Events

Go to the cloud for your events. Join Pathable and Eventsforce for insights on this increasingly vital topic.

The use of cloud technology can help you meet and exceed goals throughout your event’s life cycle. Join these two industry-leading companies to learn best practices on evaluating cloud technologies and using them to improve your event’s efficiency and value.

  • Cloud vs. Server: Pros & cons of cloud technologies versus client based software
  • Evaluating Technologies: Choose the best tool for your event

Plan & Measure Your Events To Deliver ROI Improvement

You can’t afford to neglect event ROI. Understanding, measuring and reporting your return on investment is essential to your event’s success, but knowing which ROI metrics to capture can be overwhelming.

Access the slides and recording from our recent webinar “Plan & Measure Your Events to Deliver Profit Improvement” and hit the ground running. Learn from Ed Jones of Constellation Communication Corp. how you can plan, accomplish, measure and report your event’s value.

  • Setting & Expanding Objectives: Create more value

Best Practices in Online Community Management

Online communities play a vital role. Often, professionals don’t realize that successful online communities require strategy, diligent management and promotion…and that neglecting these can lead to disaster.

This presentation will give you the best tips and tricks for keeping an online event, conference or association community focused and thriving.

  • Value of Online Communities: From networking to collaboration
  • Creating a Community Mission & Setting Goals: How to choose your mission and suggestions for community goals
  • Defining Community Roles in Your Organization:

Understanding Mobile Apps for Events

Attendee demand for mobile apps is growing every day, but how do you know which app is the best fit? There are so many vendors, so much functionality and so many different pricing models that it is overwhelming to narrow down the field.

Presented by meeting professional Michelle Bruno, these materials will help educate and empower you to make decisions around mobile apps for events.

  • Attendee Needs: Which needs can mobile apps address?
  • Strategy: What a does a mobile solution