Though it seems like every attendee has a mobile device or tablet in their hand, we hear from many event managers that their mobile event app adoption remains low, with average attendee usage ranging from 48.5%-57%.
That’s just crazy. Especially when you consider the average Pathable mobile event app attendee adoption is 83%.
That’s right. More than 80% attendee event app adoption. And not only are they adopting the app (i.e. signing in), they’re also engaging at about the same or higher rates.
In this post, we’ll share some causes of why your mobile event app adoption could be low and our favorite, proven 6 useful tips you can start using today about how to get more attendees to download and use your mobile event app.