Posts Tagged ‘event planner’

Three Event Planning Certifications Every Event Management Professional Should Seek

Posted on: October 22nd, 2018 by Lindsay Martin-Bilbrey

It’s no secret that differentiating your legitimate event management experience can be difficult for those who aren’t as familiar with the meetings and hospitality industry. One of the best ways to demonstrate your value is through certifications. By applying for (and acquiring) recognition from the relevant industry groups, you can show that your expertise or agency meets a higher standard than much of the competition. You can show people why they should choose you over someone else.

And as an

5 Ways to Attract Mobile-Addicted Attendees to Your Exhibit Booth

Posted on: June 6th, 2018 by Lindsay Martin-Bilbrey

According to findings published by the Centre for Exhibition Industry Research, exhibiting companies are now spending $24 billion (£17 billion) each year on trade show marketing, with 85 percent of executives stating that the number of exhibitions they will take part in will either stay the same or increase over the next few years.

Nevertheless, while 99 percent of exhibitors find unique value from exhibitions, there are significant challenges related to engaging attendees, especially with mobile technology meaning many attendees’ eyes will be on their phones. As a result, intelligent exhibition stand design can be the difference between success and failure.

In this article, we offer five top tips to attract mobile-addicted attendees to your exhibition booth.

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4 Tips To Enhance Attendee Experience

Posted on: June 4th, 2018 by Lindsay Martin-Bilbrey

So much of an event planner’s or event management company’s day is spent brainstorming creative and innovating ideas on how to enhance an event and attendee’s overall experience.

Ensuring your event is engaging for your audience is absolutely imperative, so enhancing their experience where ever possible is key. By introducing creative and original ideas you will avoid any chance of them leaving unimpressed and not wanting to come back for future events.

So how can you enhance the attendee’s experience? In this blog, we have created our top 4 tips and best practices to help you do just that. With these hints and tips, you will be sure to see improvements in the attendee’s experience, resulting in an even stronger events strategy and client experience.

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3 Ways to Improve Your Sponsorship Program

Posted on: April 23rd, 2018 by Lindsay Martin-Bilbrey

What seasoned event managers know is that the two most important things you’ll need to pull off your event are permission and money. Whether you’re a non-profit organization raising money for charity or a company trying to build a profitable event – or anything in between – you can’t get your event off the ground without the proper strategy and tactics in place. 

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Mobile Event Apps in 2018

Posted on: December 7th, 2017 by Lindsay Martin-Bilbrey

Since Apple announced its changes to Rule 4.2.6. this June, there have been a lot of rumors, updates, and upheaval in the event planning community where mobile event apps are concerned. Join Pathable CEO, Jordan Schwartz, and hear what meeting planners should expect post-Appageddon.

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11 Handy Tips from Event Planners on How to Manage Deadlines

Posted on: November 13th, 2017 by Lindsay Martin-Bilbrey

All event planners know that deadlines can be hard to meet.

Especially when you’re managing multiple stakeholders in order to meet your milestones. Which is why we love tools and tips that are easy to share with our teams and volunteers on how to meet deadlines.

Events must be executed, or the special pieces that make an attendee’s experience so exceptional won’t happen on time. Your audience craves it. Your boss demands it. Your job literally depends on it.

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#30DaysofGratitude: All About Event Planners

Posted on: November 2nd, 2017 by Lindsay Martin-Bilbrey

Why We Love Being Event Planners

I’m proud to be part of an amazing community of event planners. Though the hours can be long and coffee can be expensive, it’s just a lot of fun.

And as part of Pathable‘s #30DaysofGratitude, we wanted to recognize 11 of our favorite posts that showcase some of the many proud, thankful planners that are out there, loving what they do and making a difference at the organizations they work with and for.

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Event Risk Management: Mitigating Hurricanes, Tornadoes, and other Forces Majeure

Posted on: August 29th, 2017 by Lindsay Martin-Bilbrey

To this day, the single most impressive interview story I’ve heard from a potential meeting planning candidate was the one who outlined her event risk management and disaster response to a hurricane that made landfall during her annual conference.

I’m from Oklahoma. We had a standing line item in the city budget to rebuild when the tornadoes blew through. I’m cynical about the weather.

And still, as she described how orderly her team operated to move 3,500 people from the

How to Choose an Effective Event Hashtag

Posted on: July 28th, 2017 by Lindsay Martin-Bilbrey

Pathable loves hearing from planners and suppliers in the field. Today Teagen, a planner with Shop4Pop in the United Kingdom, is sharing insights about how to choose an effective event hashtag. Have a worthwhile event management strategy or tactic you’d love to share with our audience? Send us a note and let’s chat! 

Choosing an Event Hashtag 

Social media can have a profound effect on the number of attendees at an event. With hashtagging features making it even easier to

Getting Smart with Managing Change as an Event Prof

Posted on: June 14th, 2017 by Lindsay Martin-Bilbrey

Great event leaders know the value of clear communication, especially in times of change. And it seems, at least where events and meetings are concerned, change is the only constant that we have.

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