2020 quarantines occurring upon declaration of the Covid-19 pandemic changed the way people come together. You can use new AV production elements currently available to enhance your event management experiences. Usage of this technology works for both virtual and in-person gatherings.
Audience Participation Tools
When we talk about AV production, we are referring to the audio visual production and event technology used to produce a virtual, hybrid, or in-person event. This is not just limited to an in-person event, and can include the services, equipment, tools, and an experienced team that’s needed to pull off a memorable experience. Audiences feel more of a part of both virtual and in-person events when encouraged to participate. You can use interactive tools, such as quizzes, surveys, polls, and infographics to keep people engaged. This works for just about any meeting type including trade shows, concerts, stand-up comedy, and speaking events or corporate meetings.
You can apply additional interactive video elements into a call-to-action link as well. Work all this into AV productions directly or add a call-to-action link when posting your interactive content on social media pages. In addition, you can apply interactive AV elements into your virtual and in-person event invitations.
Combined In-Person and Online Communication
Online video technology for meetings will never cease because more people work out of the office now. This includes combined in-person and online communication known now as “hybrid” virtual events.
A multitude of hybrid meeting tools have found their way into both public and private sectors. For instance, schools, places of worship, businesses, and recovery centers host hybrid video meetings. They still run them even though many places have reopened for service to the community.
Examples of Hybrid Meeting Features
HD Video – HD or 4K has become the minimum standard, especially for online viewers with large screens. This AV production feature works for either live or recorded concerts, theater productions, sporting events and more. HD productions may also include 3D, virtual reality, and augmented reality elements.
Cross-platform access – Ideally, your users should have access via a mobile app and their computers or tablets. It’s possible to create your hybrid streaming event for Android, iOS, Mac, or Windows. This ensures that students, project team members, employees or anyone who requires access can participate no matter what kind of device they own.
Call-in participation – Powered with the right software, your online meeting participants can call in and join conversations along with people attending in person. This works wonders when hosting question-and-answer sessions after a conference speaker finishes a presentation. It also works for talk shows and podcasts where people might also be present in person.
Private or public sessions – Set meeting privacy levels to what makes your organization feel the most secure. Only allow as much information out to the public as you would want to be leaked. Counseling sessions or confidential work meetings usually are set to private. Most sales webinars are set to public.
Recorded or live – This feature enhances your audience reach power. You can record your webinars and promote them on social media. In addition, you can invite them to sign up via email and send them reminders of your hybrid, in-person or virtual event. On the other hand, you can also stream live and include instant captions for the hearing impaired.
Pre-registration – To ensure you’re not wasting your time presenting live video, you can promote it in advance. This could involve inviting them to connect and sending them email reminders when they register for your webinar. Pre-registration gives you an estimate of how many people to expect for your live or recorded event. For hybrid events, it also allows you to collect fees online and charge for your presentations.
Screen sharing – Virtual or hybrid meetings don’t just have to involve sitting around talking. You can integrate a variety of graphic elements into your slides to use for illustration sake. Then, you can share them with your audience both in person and online. You also can apply this feature to virtual trade shows, college courses, local product demonstrations, and employee training sessions.
Gone are the days of just text social posts. It seems that still images don’t even do justice anymore. You can still have these, but it’s wise to mix it up a little with some exciting stories that include video footage.
There’s also the option to record stories live and add captions. Various types of streaming software work for this that you can integrate into your hybrid meetings. Smartphones also provide ways to produce automated captions in videos fast for story sharing. You can use past, present or future event footage to entice new social media audiences to join your next event.
Endless numbers of new artificial intelligence voices have now hit the market. It’s a new way to add quality voices to your videos. Some websites even rent out their voices for multimedia editing. You can also host audio presentations using these voices.
Licensing issues may apply but it provides an alternative to hiring human voiceover talent. The new AI voices coming out you would use for this purpose sound more natural than the “old-school” text-to-speech voices that sound like a computer. You also can now activate human-AI robots to talk for you in videos and integrate them into live interactive content at in-person events. They also will enhance all your virtual reality AV productions used for both educational and promotional purposes.
Immersive Technology (360 Videos, Metaverse, etc.)
By now, you may have heard of 360 videos and “metaverse.” In e-commerce news, Amazon reports that these immersive technologies have also begun to change the retail landscape. They also have applications in other industries such as gaming, advertising, film and TV, or education and health.
360 and “metaverse” features relate to HD, 4K and 3D television and online video creation. Each of these immersive features allows your virtual event participants unique experiences. You can help them feel as if they’re on location even if they’re just stuck at home like they were in 2020.
360 and metaverse content comes in a variety of forms and also might include some augmented reality (AR) or virtual reality (VR) elements. Some of this does require special equipment, such as virtual reality glasses, but it can enhance both in-person and online events.
Don’t worry if you don’t know all the differences between available immersive technologies to enhance your organization’s events. However, you can read more information about them if you’re curious how they can keep your event audience engaged.
AI Virtual Representatives
Virtual representatives combine the use of AI voices and humanlike presenters into interactive live chats. They integrate well on social media, websites or blogs and landing pages. Oftentimes, virtual representatives will ask you if you need any help, and it’s as if a real person is talking to you.
They also can guide your virtual or in-person event registrants through sign-up forms. You can assign various administrative roles to your virtual representatives during live conferences too. For instance, you can use animation to enhance a discussion or demonstration if you don’t have enough speakers.
More AI features will continue to improve this technology as developments of virtual representatives unfold. However, usage of these characters has already proven to enhance event management for all virtual and hybrid gatherings.
With the right technology and a few proven approaches, you can use AV production to create highly effective virtual, hybrid, and in-person events. Find out how the Pathable event platform can help support the ideas in this article and more: Explore Pathable.