Wow-Worthy Moments from IMEX America

For any event manager who loves a good exhibit hall that seems to stretch for miles, wants to meet up with old and new friends, or simply enjoys learning, the IMEX America event in sunny Las Vegas is always a treat. This year’s show was as fantastic as always. Here are some of our favorite wow-worthy moments.

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Three Event Planning Certifications Every Event Management Professional Should Seek

It’s no secret that differentiating your legitimate event management experience can be difficult for those who aren’t as familiar with the meetings and hospitality industry. One of the best ways to demonstrate your value is through certifications. By applying for (and acquiring) recognition from the relevant industry groups, you can show that your expertise or agency meets a higher standard than much of the competition. You can show people why they should choose you over someone else.

And as an

5 Irresistible Email Must Dos for Event Marketing (and 3 Things to Avoid)

Despite the recent growth of content and social media marketing, email marketing remains the centerpiece of event marketing strategies. It’s still an incredibly lucrative marketing channel, providing a return of $38 for every $1 spent.

However, an effective email marketing campaign depends on your ability to connect with the right potential attendees at the right times. As with all email campaigns, there are best practices to keep in mind. Segmenting lists, personalizing subject lines, and using a tool to

Top 5 tips for running a successful event

Running a successful event involves a lot of planning, dedication, and hard work. This type of event can also take a large slice out of your budget. So, it’s important to ensure that running an event is really the best use of your resources and finances. If this is the case, then you need to do everything you can to make sure that the event is a success and that you get a good return on your investment.

Great events

Community Brands & Pathable Announce Mobile Event App Technology Partnership

Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences, and tradeshows. The partnership with Pathable and its mobile event app technology further strengthens the Community Brands event management suite as an end-to-end solution while also providing event managers across the association space with integrated access to Pathable’s robust, yet easy to use conference and tradeshow event experience suite.

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4 Top Tips to Consider For a Smooth-Running Sports Expo

With activity-focused events, there are a few criteria that organizers need to think about to make sure it runs smoothly. The venue should be a one-stop-shop for sporting inspiration and expertise, providing a seamless experience for both attendees and vendors alike. This post, courtesy of the sports retail experts at Start Fitness, will run through some top tips that’ll help you pull off an unforgettable event.

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Essential Equipment for Planning an Outdoor Event

From battling the elements to challenging technical logistics, planning an outdoor event poses a unique set of challenges for event managers. So, whether you’re hosting a charity fundraiser, sporting event, or music festival, covering all bases when it comes to your event equipment is key to giving vendors and attendees a memorable experience (for all the right reasons).

Today, the outdoor storage manufacturers at Action Storage are offering event organizers an essential guide on outdoor event equipment – making sure your event goes off without a hitch, whatever the weather.

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5 Ways to Attract Mobile-Addicted Attendees to Your Exhibit Booth

According to findings published by the Centre for Exhibition Industry Research, exhibiting companies are now spending $24 billion (£17 billion) each year on trade show marketing, with 85 percent of executives stating that the number of exhibitions they will take part in will either stay the same or increase over the next few years.

Nevertheless, while 99 percent of exhibitors find unique value from exhibitions, there are significant challenges related to engaging attendees, especially with mobile technology meaning many attendees’ eyes will be on their phones. As a result, intelligent exhibition stand design can be the difference between success and failure.

In this article, we offer five top tips to attract mobile-addicted attendees to your exhibition booth.

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4 Tips To Enhance Attendee Experience

So much of an event planner’s or event management company’s day is spent brainstorming creative and innovating ideas on how to enhance an event and attendee’s overall experience.

Ensuring your event is engaging for your audience is absolutely imperative, so enhancing their experience where ever possible is key. By introducing creative and original ideas you will avoid any chance of them leaving unimpressed and not wanting to come back for future events.

So how can you enhance the attendee’s experience? In this blog, we have created our top 4 tips and best practices to help you do just that. With these hints and tips, you will be sure to see improvements in the attendee’s experience, resulting in an even stronger events strategy and client experience.

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5 Proven Ways to Defuse an Angry Attendee

Nine out of ten seasoned event managers agree that one of the best ways to earn your meeting planning stripes is by working at the onsite help desk. Why? No role represents more clearly the front line than the person answering and defusing an irate or confused attendee. The goal of this article is to teach you how to defuse an upset attendee and turn them into a raving fan using five simple steps — steps that can be unnoticed and are often underestimated because of how easy they are to apply.

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