Creating Event Buzz with Social Media

Although social media appears to be an easy platform to manipulate, it is actually an unknown jungle for many marketers striving to sell their products. With various platforms to choose from (Facebook, Twitter, Pinterest, Instragram), it can be overwhelming to most marketers even those who have ran various campaigns in the past. To help you out, here’s how you can leverage social media to increase your event app’s reach.

Create buzz via hashtags
Unsure what those pound signs or number

Pathable’s Jonathan Bray on Mad Men

Pathable’s Jonathan Bray leads a double-life. While many of our customers know him as the charming and charismatic sales rep who helps prospective clients understand our conference app and community platform from our Los Angeles office, he’s better known to millions through his work on the stage and screen.

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CEO Jordan Schwartz talks Attendee Interaction and Social Media on M&C Webcast

“If a tweet falls in the woods and no one is listening, it doesn’t make any noise.”

There’s your answer to that age old question, provided by Jordan Schwartz, Pathable’s CEO.

Twitter is just one of the many platforms that businesses are using for their social media marketing strategy. While many events use tweets and hashtags to track attendee engagement, how many attendees are actually receiving the message? Are tweets leaving a true impression if they are not being seen by attendees?  Pathable’s CEO Jordan Schwartz teamed up with Lindsay Fult of Chideo to answer

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Slide Decks, Abstracts and Handouts

Distributing slide decks, abstracts and other handouts to your attendees can be a difficult and complex process. Speakers miss deadlines for submitting materials, new abstracts are approved at the last minute, and, of course, the printing costs!

Pathable is pleased to announce the addition of a fleet of new features and services focused on supporting these conference scenarios. Pathable’s new feature set includes:

  • Searchable index of documents and materials on desktop web and mobile device
  • Documents with title, body, author,

Event App in 20 Minutes

Think creating a mobile event app for your conference will be difficult or time consuming? Think again!

Join Jordan Schwartz, CEO of Pathable, for this bite-sized webinar that will show you, step-by-step exactly how easy it is to create an app for your conference or event. Includes creating your agenda, adding exhibitors, venue maps and tradeshow floor maps, even connecting the system to your favorite registration system.

Please note: Although this was advertised as a 20 minute webinar, the entire

Upcoming Webinar: Create an Event App in 20 Minutes

Think creating an app for conference is hard? Think again! Join Jordan Schwartz, CEO of Pathable, for this bite-sized webinar that will show you, step-by-step exactly how easy it is to create an app for your conference or event.

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Salesforce Integration

Over the years, Pathable has integrated with literally dozens of ticketing and registration providers, including Cvent, RegOnline, Eventbrite, etouches, Xing Events (formerly Amiando), Certain Software, and Wufoo. Up until now, though, we haven’t offered an integration with one of the biggest Customer Relationship Management (CRM) systems in the world: Salesforce.

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Introducing Pathable Free (and Pro)

Every conference, every tradeshow, every meeting deserves community. People attend these events to network and build relationships, and that can simply be hard for most people, especially if you don’t know who is coming in advance or don’t have a way to contact them.

Unfortunately, for most smaller events, providing good tools for attendees to network, converse and build relationships has simply been out of their budget.

Pathable is about to change all that.

Today, we introduce two new packages: Basic and Pro.

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Do You Really Know What’s Important to Your Members?

Online communities and social media strategy are not “one size fits all”. Can you imagine a 60-year-old blue-chip executive creating a MySpace account? How about a 16-year-old Blink 182- loving snowboarder joining a LinkedIn group?

The biggest mistake you can make is to assume you know what’s important to your membership.

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Trolls in Your Online Community?

“Troll” is the Internet term for someone who is intentionally disruptive to a community. While it (very appropriately) evokes the “troll under the bridge” image, it actually comes from deep sea fishing, where dragging your hook in the water, hoping a fish will bite, is called “trolling”. “Trolls” on the Internet are people who intentionally say mean or disruptive things in the hopes of getting a reaction.

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