(This article originally appeared in the December 2013 issue of PCMA Convene Magazine.)
Banks exist, according to Alexandra Wagner, CMM, director of purpose integration and former director of event marketing for Sun-Trust Banks, “to build and grow businesses and communities.” So it only made sense that the Atlanta-based bank wanted to focus on building its own community when planning its 2012 employee-recognition event. Many of the people being recognized didn’t know each other — or the senior executives who would be attending. But Wagner didn’t want them to wait until they got on site to get to know each other.
So she and her team decided to employ Pathable’s community-engagement platform before the event and its “device-agnostic app” for participants to use once they were there.