Building Community at Events

For decades, content was the most important factor in a successful event; but in today’s landscape of mobile computing and social media, attendee engagement and interaction is increasingly what defines the success of an event.

So organizers are offering pre- and post-event online networking tools to their attendees, giving them the opportunity to identify who is coming, and to build relationships and share information with their fellow attendees. Pathable, the industry’s most popular desktop and mobile event experience platform, makes events successful, memorable, and valuable by providing the tools and platform for these relationships in an easy-to-use format, encouraging repeat attendance.

In this triple case study, we look at three diverse conferences, Cannexus, No More Homeless Pets and AZMJ’s Cracking the NutĀ and how they have used online communities to build peer relationships, communication and networking opportunities for their attendee community.