Pathable : Event App Technology Blog

Apple Rule 4.2.6 and Branded Mobile Event Apps

Apple Rule 4.2.6 response pathable event apps

We wanted to touch base again regarding the recent rumors about Apple Rule 4.2.6. and answer questions about whether or not branded mobile event apps will be allowed on the App Store. We continue to hear from concerned event managers over email and in person at events, so we wanted to update you on Pathable’s stance.

We do not believe that branded event apps are dead. The Apple rule 4.2.6 will not affect Pathable’s ability to offer you high-quality, mobile

Design Thinking and Event Planning: How To Get Started

Getting Started with Design Thinking for Meetings

This guest column is dedicated to exploring design thinking as a business strategy in the MICE industry. In it, John Nawn continues to explore common challenges facing meeting industry professionals and share how they can address those challenges. 

Why are companies of all shapes and sizes embracing design thinking as a business strategy? Because design thinking is more than “experience”; it is making decisions based on what future attendees and customers want instead of relying only on historical data or

5 Reasons We Love Being Event Planners

5 Reasons We Love Event Planning

Probably 90% of my event planner colleagues and I laugh when someone asks, “did you know you wanted to be an event planner when you grew up?”

Overwhelmingly the answer is no. Most of us had very different career paths lined up. We just fell in love with the industry, the people, the job.

But, that makes it sound like a career no one would want. That is definitely not the case. Employment of meeting, convention, and event planners is

How to Choose an Effective Event Hashtag

how choose powerful event hashtag pathable event apps

Pathable loves hearing from planners and suppliers in the field. Today Teagen, a planner with Shop4Pop in the United Kingdom, is sharing insights about how to choose an effective event hashtag. Have a worthwhile event management strategy or tactic you’d love to share with our audience? Send us a note and let’s chat! 

Choosing an Event Hashtag 

Social media can have a profound effect on the number of attendees at an event. With hashtagging features making it even easier to

Are Event Apps Dead? What Event Planners Need to Know

event-apps-tombstone

A recent TechCrunch article and rumors from Apple’s developer conference have people in our industry asking: are event apps dead?

Short answer: no. And the longer answer: still no. Let’s dig in why…

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