2021 Association Trends Study

The one study you’ll want to read in 2021!

2021 Association Trends Study

Building the Next Normal

Find out what members are expecting from the next wave of association events. 

Take a look at some of the insights

The one study you’ll want to read in 2021!

2021 Association Trends Study

Building the Next Normal

Find out what members are expecting from the next wave of association events. 

Take a look at some of the insights

The one study you’ll want to read in 2021!

Don’t plan your next event in the dark!

After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…  

This study will help guide your association’s strategies and give you actionable take-aways to drive more engagement and loyalty.

Insight 1

Hybrid events

Association members  value the flexibility of hybrid events, which allow them to attend either in-person or virtually.

75%

Pros are very or somewhat likely to offer more hybrid events moving forward.

72%

Members agree that they expect their orgs to offer all or most events in a hybrid format.

Takeaway

Going forward, members will continue to expect associations to provide multiple event attendance options. Thanks to hybrid event solutions like Pathable, you can deliver a consistent event experience no matter how your members choose to participate.

Insight 1

Hybrid events

Association members  value the flexibility of hybrid events, which allow them to attend either in-person or virtually.

75%

Pros are very or somewhat likely to offer more hybrid events moving forward.

72%

Members agree that they expect their orgs to offer all or most events in a hybrid format.

Takeaway

Going forward, members will continue to expect associations to provide multiple event attendance options. Thanks to hybrid event solutions like Pathable, you can deliver a consistent event experience no matter how your members choose to participate.

Insight 2

Virtual events

Although association professionals largely believe that everyone is tired of doing things virtually, members don’t agree.

72%

Pros will offer more/focus on virtual events.

 

Half of Members say that virtual conferences offer the same value as in-person conferences.

Takeaway

Virtual events should continue to have a place on your association schedule. With the right virtual conference tools in place, it’s easier than ever to deliver an engaging virtual experience that provides significant value to attendees.

Insight 2

Virtual events

Although association professionals largely believe that everyone is tired of doing things virtually, members don’t agree.

72%

Pros will offer more/focus on virtual events.

 

Half of Members say that virtual conferences offer the same value as in-person conferences.

Takeaway

Virtual events should continue to have a place on your association schedule. With the right virtual conference tools in place, it’s easier than ever to deliver an engaging virtual experience that provides significant value to attendees.

On-demand Webinar

The Big Reveal: 2021 Association Trends Report

The results are in! Join Community Brands for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward