The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the Next Normal
Find out what members are expecting from the next wave of association events.
Take a look at some of the insights
The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the Next Normal
Find out what members are expecting from the next wave of association events.
Take a look at some of the insights
The one study you’ll want to read in 2021!
Don’t plan your next event in the dark!
After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…
- What shifts have emerged in value according to members
- Which behaviors formed during the pandemic will stick
- And, key data benchmarks and technology trends that all association leaders should know
This study will help guide your association’s strategies and give you actionable take-aways to drive more engagement and loyalty.
Insight 1
Hybrid events
Association members value the flexibility of hybrid events, which allow them to attend either in-person or virtually.
75%
Pros are very or somewhat likely to offer more hybrid events moving forward.
72%
Members agree that they expect their orgs to offer all or most events in a hybrid format.
Takeaway
Going forward, members will continue to expect associations to provide multiple event attendance options. Thanks to hybrid event solutions like Pathable, you can deliver a consistent event experience no matter how your members choose to participate.
Insight 1
Hybrid events
Association members value the flexibility of hybrid events, which allow them to attend either in-person or virtually.
75%
Pros are very or somewhat likely to offer more hybrid events moving forward.
72%
Members agree that they expect their orgs to offer all or most events in a hybrid format.
Takeaway
Going forward, members will continue to expect associations to provide multiple event attendance options. Thanks to hybrid event solutions like Pathable, you can deliver a consistent event experience no matter how your members choose to participate.
Insight 2
Virtual events
Although association professionals largely believe that everyone is tired of doing things virtually, members don’t agree.
72%
Pros will offer more/focus on virtual events.
Half of Members say that virtual conferences offer the same value as in-person conferences.
Takeaway
Virtual events should continue to have a place on your association schedule. With the right virtual conference tools in place, it’s easier than ever to deliver an engaging virtual experience that provides significant value to attendees.
Insight 2
Virtual events
Although association professionals largely believe that everyone is tired of doing things virtually, members don’t agree.
72%
Pros will offer more/focus on virtual events.
Half of Members say that virtual conferences offer the same value as in-person conferences.
Takeaway
Virtual events should continue to have a place on your association schedule. With the right virtual conference tools in place, it’s easier than ever to deliver an engaging virtual experience that provides significant value to attendees.
On-demand Webinar
The Big Reveal: 2021 Association Trends Report
The results are in! Join Community Brands for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.