For decades, content was the most important factor in a successful event; but in today’s landscape of mobile computing and social media, attendee engagement and interaction is increasingly what defines the success of an event.
So organizers are offering pre- and post-event online networking tools to their attendees, giving them the opportunity to identify who is coming, and to build relationships and share information with their fellow attendees. Pathable, the industry's most popular desktop and mobile event experience platform, makes events successful, memorable, and valuable by providing the tools and platform for these relationships in an easy-to-use format, encouraging repeat attendance.
In this triple case study, we look at three diverse conferences, Cannexus, No More Homeless Pets and AZMJ's Cracking the Nutand how they have used online communities to build peer relationships, communication and networking opportunities for their attendee community.
Every year, Rakuten LinkShare holds affiliate marketing events in cities across the world. Retailers and publishers come to network, holding as many as 2,000 one-on-one meetings at each event.
Coordinating the meetings had become a cumbersome process for Rakuten account managers, who were booking each meeting manually using Microsoft Outlook.
So how did Rakuten manage to cut the time they spent scheduling meetings for their attendees in half? Read this fascinating case study for the answer!
The Theater Communications Group is the national service organization for American not-forprofit theatre. TCG’s mission is to strengthen, nurture and promote the professional not-for-profit American theatre. Founded in 1961 to foster communication among professional, community and university theatres, TCG's constituency has grown from a handful of groundbreaking theatres to nearly 700 member theatres and affiliate organizations and nearly 12,000 individuals nationwide.
PolicyLink is a national research and action institute advancing economic and social equity by Lifting Up What Works®. The National PolicyLink Summit (hosted every three years) brings together advocates from all over the United States who support equity agendas. Attendees include community leaders, policy makers, elected officials, philanthropy representatives , and those interested in opportunities for low income communities and communities of color.
SymphonyIRI helps clients transform insight into impact at every level of their organization across sales, marketing, merchandising, category and brand management. The Group Summit was made up of over 1,100 senior-level attendees from more than 200 blue-chip manufacturer, retailer, sales, merchandising and technology companies. The SIG Summit is a world-class conference for passionate senior leaders in the CPG, retail and healthcare marketplace.
The CHUG (Centricity Healthcare User Group) mission is to promote the optimum use of Centricity EMR and Centricity PM by enhancing communication among users and quality interactions between Centricity users. CHUG events bring employees together with Centricity Business and Centricity Healthcare user groups together to exchange ideas, best practices, train, and network.
SOCAP (Social Capital Markets) is a multi-platform organization dedicated to the flow of capital towards social good. Their event series connects innovators worldwide – investors, foundations, institutions and social entrepreneurs – to build a market at the intersection of money and meaning. SOCAP has received global recognition as a leader in the social capital space.
Meeting Professionals International (MPI), with over 23,000 members worldwide, is one of the largest organizations of meeting planners and suppliers in the world. World Education Congress (WEC) is their annual summer event, attracting thousands of attendees and offering 70-150 rich educational sessions. WEC also includes a tradeshow component involving hundreds of exhibiting companies.
New Media Consortium (NMC), is an international not-for-profit consortium of learning focused organizations dedicated to the exploration and use of new media and new technologies. NMC’s Summer Conference is their flagship event, spanning four days and dozens of educational sessions. Hundreds of representatives from member organizations convene to explore and promote innovative applications of technology to teaching, learning and creative expression.
Best Friends Animal Society works with shelters, rescue groups and its members nationwide to work toward a time when there will be no more homeless pets. The No More Homeless Pets Conference brought together over 1,000 shelter staff, veterinarians, Best Friends staff, rescuers and volunteers from across the U.S. and Canada to exchange ideas, share best practices, and network.