A debate rages in podcasting circles about whether or not podcast hosts should read from scripts. Does it give the podcast a professional gloss, or strip it of all natural spontaneity? In this workshop, we'll be assessing the pros and cons of writing down what you want to say - and then learning how to do it well. Writing for the ear is a different skill from writing for the eye. After all, when you're listening, you can't flick your eye back up to untangle a difficult sentence. Your script needs be simple but not simplistic, clear but not insubstantial. We'll be picking apart how good spoken language works, and then putting it back together again on the page. Structured around Rachel Salaman's Top Ten Tips for writing successful podcast scripts, this hands-on workshop will leave you armed with the skills you need to communicate your message in the most effective way - whatever their message may be.

Want to cut down editing time and give your show more polish? Learn how to create video podcasts using multiple cameras. Join veteran podcaster Richard Harrington as he shows how to harness multiple angles to improve your show. From concerts and live events to demos and interviews, multiple cameras will help you tell your story. Learn how to setup and match your cameras as well as essential editing techniques. This workshop will make multi-camera productions a snap.

In this session, Don McAllister of ScreenCastsOnline will share his experiences of turning a fledgling part time hobby podcast into a successful full time New Media property generating a six figure income. Don will detail his real life experiences with different monetization strategies and adopting multiple revenue streams, all of which have contributed to building his audience each and every month, and enabled extreme levels of customer satisfaction along with high customer retention rates. In addition, we'll look at the tools and systems required to both deliver premium content and manage a membership based New Media property. The session will also take a look at screencasting as a format and explain why it is such an effective training medium, as well as taking a look at some of the more technical aspects of screencasting. You'll learn how to create stunning HD screencasts and get some great encoding tips showing you to how to deliver HD video content cost effectively.

Rob Walch has been interviewing people for his podcasts for years. This session will cover the tips and tricks he uses to put together a great interview that entertains and informs. It will cover both the technical side of recording and editing the interview and also the \"style\" side of interacting with your guest. You'll learn about doing interviews with Skype, over the phone and in person and using examples of different tools to use. He will also cover the style issues when doing an interview and how to get celebrities to agree to do the interview in the first place - including a discussion of the waivers and releases to use. Finally, the importance of editing the interview will be covered and why \"record, stop, post\" workflow is not a good idea.

Producing quality interview segments is a must for today's podcaster. The right tools and techniques create a fast and efficient workflow while elevating audio quality and reducing post-production. Award-winning multimedia producer Tracy Evans shaves years off your learning curve in this fast-paced, interactive seminar. Tracy covers the most popular techniques and technology for both studio and field production. From simple dual mic setups, to NPR style \"non-interviews\", to complex triple-ender multi-track Skype, he focuses on just the right amount of detail. You will leave this seminar armed with a swiss army knife of production knowledge. Professional production is always a balancing act. Attendees will learn to choose the best techniques by examining their resources, such as time budget, interviewee experience, interviewer skill-level, logistics, post-production capabilities, show design and other factors. The seminar will include a variety of print and video reference materials.

Zadi Diaz and Steve Woolf are the minds behind (and in Zadi's case, the host of) Epic Fu, the groundbreaking video podcast about art, culture and all things Internet. Sunny Gault will interview these two new media mavens and discuss how they are building a loyal community of fans around their content. Find out how they are creating shows around subjects they are passionate about and at the same time, generating revenue as a business. Sunny will also ask them about their recent business developments and what they see as the opportunities for podcasters and online video creators in the year ahead.

We've been told that you can't make a living on blogs or podcasts and that traffic is the key to income. There's no doubt that metrics have value, but if you're new or super-niched, you needn't worry. You don't need big numbers in order to acquire generous revenues. Even better, you needn't be a "sales" person; knowledge, enthusiasm and passion about your subject are far more valuable. Jim Taszarek has managed newspapers, websites, radio and television stations to ad revenue records and is now helping people see the awesome potential of Online Media Revenue. You'll see models of ad sales originated in commercial and NPR radio that perfectly fit Interactive Media. He'll also show you how to design simple templates for letters, e-mails, phone scripts and your media kit to reach prospects that will gladly pay to be a part of your show or blog. You might not only support your creation, but there's growing evidence that you can make a good living doing what you love.

Join us as we discuss how to write, shoot, edit, and shape your "how to" video into a tight professional story that looks and sounds as good as anything on broadcast TV. We've been producing our show Let's Knit2gether for almost two years now and it gets rave reviews from broadcasters and knitters alike. We'll show you what we've been doing this past year, what's worked, the mistakes we've made, and all the challenges along the way. We'll also explore creative storytelling techniques, translating a knitting pattern into a video sequence, creative editing, interviewing techniques, and more. If you want to take your video podcast to the next level, then this session is for you. Niche or broad audience show creators will all find something they can use in their own content during this workshop.

So you have a podcast, it's on iTunes and it's even popular! Now you want to start monetizing it by getting sponsors. What do you show to your sponsors to convince them that your podcast is worthy of their tight advertising budget? Numbers, numbers, numbers! You need to show potential sponsors, investment groups and anyone that will help you monetize your podcast how popular it really is by showing them a variety of statistics about your podcast. Do you know where your viewers are coming from? What's their demographics? How many are on iTunes? How many are using Google reader? What's your reach? What is reach? What about the videos you upload to MySpace and YouTube? How do you track those? In this session, you will learn about three services which can provide you that information, plus lots more. Marcelo Lewin, "Chief Pixel Head" at PixelHeadsNetwork.com will show you how to use FeedBurner.com, PodTrac.com and TubeMogul.com to get the stats you need for your podcasts. At the end of this workshop you'll have the knowledge you need to approach potential sponsors confidently.