Building Your Brand in the Web 2.0 World! You have an online video show or audio podcast - or you're looking to start one. Deciding on the details of creating, editing and distributing that content is only a small part of the work. Getting attention for your show after it's finished is critical to having long-term success. Using Wine Library TV as an example, Gary Vaynerchuk will show you how he has marketed himself and his business with an extremely viral Web 2.0 approach. Inspired by social networking sites, Gary leveraged technology to reach an untapped audience for his brand and now attracts more than 60,000 viewers a day. Gary will show you how he has taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Gary has been featured by Conan O'Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets. This workshop will detail the essentials of Gary's Web-oriented approach that has garnered national attention for his brand and his business.

You want an engaged community. You want your audience to interact with your show and help spread the word. Then you get flamed. Then your feedback is filled with trolls. What do you do? Veronica Belmont and Tom Merritt have dealt with the best and worst of the online community and share their experiences and specific tips and tricks for dealing with a passionate audience. They'll tell you how to reward the good convert the bad and avoid the purely evil. You'll come away from this workshop armed with knowledge on how to make your community a better place for you and your listeners to grow your show.

Americans viewed nearly 9.5 billion online videos in November 2007 and large and small advertisers are clamoring to get into the online video space. Everyone has laughed at their share of Cats Swinging on Ceiling Fan videos but who wants to advertise their product next to one? Using successful methods from cable television advertising, you'll learn how to create branded entertainment of your own that connects with viewers - use existing online videos to extend your reach. Find out how you can identify and connect with online videos and video podcasts that have built-in audiences and are safe for your brands or how you can be \"edgy\" by taking a risk. Know the difference between pre-rolls, post-rolls, mid-rolls, ad insertions and sponsorships. Understand how audiences are measured, where you can go to get third party statistics and what return you can expect on your investment. Walk away knowing where to spend your media budget.

In order to get your message heard online, it's important to regularly create compelling content that is relevant to your market. But what does it take to break through the noise, attract your target audience and keep them coming back again and again? In this session you'll discover three crucial ingredients for creating effective content that builds a large and loyal audience. The right balance of all three ingredients brings exponential success. Yet most show producers neglect at least one (and often even two) of the three ingredients. Using examples from successful podcasts and online content creators, Jason will demonstrate how to incorporate all three principles to form the right balance for your show. You'll also learn how to apply these principles to any web site or brand to increase market loyalty. Join us in this session and find out which three ingredients form the magic triad.

Roxanne Darling and Shane Robinson, producers of the popular and award-winning Beach Walks with Rox, will take you step by step through the necessary ingredients for producing your own internet tv show. Having produced a new episode at least 5 days a week since February 2006, they will show you how to use templates and plugins to create the most efficient workflow possible, how to keep your content fresh, and how to develop a show concept that will support your personality and your budget. You'll learn about the unique web hosting requirements for video, and learn whether or not to cross-post to other video sites. If you want to produce internet video for personal or business use, this session, full of real-world examples from over 700 episodes of Beach Walks to their consulting with companies like Prudential Insurance, will "show" what you want to know to get started or take your show from an occasional hobby to a professional pursuit.

The WillItBlend.com Story: Successes and Lessons Learned. George Wright has managed to do two things on the Web that advertising execs worldwide have continue to dream about: launch a successful viral video campaign AND make money from it. In November 2006 George was walking past the blender demo room and found sawdust coming out of it. He walked in thinking there was construction underway, but instead found company founder Tom Dickson testing blenders by shoving two-by-four wood planks into the blender. The "Will It Blend?" video series was born and has increased sales over 400% as viewers tuned in to see everything from an iPhone to golf balls being blended. George will talk about what made it work so well and may even have a few surprise demonstrations!

Ad and sponsorships can take you from hobbyist to professional and the pod-o-sphere is rife with examples of people who have quit their day jobs to do podcasting full time. Learn the 10 quick steps you need to take to optimize how you produce and distribute your show to maximize both your audience and the avails and sponsorship moments. In turn, you'll maximize the size of your bank account. We'll talk length of each episode, structuring your episodes for avails, the art of the tease to keep the listener or viewer watching through avails, lessons to be learned from the optimization experts at YouTube and Google and more. We'll take your podcast from hopeful to superstar, and look at some real world examples of podcasts that have adjusted their processes to make a significant profit.

There is real money to be made in new media. Martyrs and mavens from the bleeding edge have paved paths worth deep examination for anyone looking to pay bills (and more) with their content. Join Paul Colligan in this session as he completes the third part of his three-year series on the very real business of podcasting and new media profits. Learn exactly how to build on the successful models others have already designed. Discover a simple 27-day plan for content monetization that can be followed by anyone with valuable content and a willingness to learn. Leave the session with an outline for what comes next for you! Paul is well-known for his time-tested approach to content monetization. If you want to leave the expo with a plan for making money with your media, don't miss this exciting session!

This workshop will provide a comprehensive overview of the legal issues that a new media producer will consider in creating and distributing podcasts or downloadable content. Emphasis will be on understanding copyright (including ownership, works for hire, licensing and protection against infringement), trademark, and publicity rights issues which are key to content creation and distribution (whether commercial or noncommercial). This workshop will also cover the law of content-based liability as it applies to new media, including what constitutes defamation, invasion of privacy, and false advertising; how to recognize and avoid particular pitfalls with regard to content-based liability; what defenses are available to avoid libel claims; and what particular issues relate to new media. We'll also discuss an overview of the changing parameters of the Communications Decency Act. Conference attendees will learn how to: recognize potential "red flags" in the content they intend to publish; develop and implement a legal compliance strategy; and prepare for potential lawsuits.

Zadi Diaz and Steve Woolf are the minds behind (and in Zadi's case, the host of) Epic Fu, the groundbreaking video podcast about art, culture and all things Internet. Sunny Gault will interview these two new media mavens and discuss how they are building a loyal community of fans around their content. Find out how they are creating shows around subjects they are passionate about and at the same time, generating revenue as a business. Sunny will also ask them about their recent business developments and what they see as the opportunities for podcasters and online video creators in the year ahead.

The MacBreak Video Podcast's production value is as good as anything on \"regular\" TV today. Alex Lindsay, well known for his experience in creating outstanding video, will show you how he creates exciting intros, organizes shoots to save time and money, and leaves the audience wanting more and waiting impatiently for the next episode! This session will also cover tips for various camera shoot situations, whether you are filming in an office or out on a busy street, so that you can work efficiently and capture the content correctly. Finally, Alex will talk about multiple-camera shoots and how they can add to the professionalism of your show. If you're ready to take your video to the next level, Alex will guide you in creating the best content you are capable of, regardless of your current experience level.

In much the same way that athletes use visualization to cement their muscle memory in place, audio and video new media files promote a similar psychomotor response that increases memory retention of skills and learning. In this session for educators and trainers, we'll focus on how to integrate both teacher and student generated content into the instructional environment to accomplish this goal. Instructor generated content includes lecture recordings, assigned listening, and post lecture Q & A sessions. Student generated content includes assigned media projects, recorded study groups, and self recorded study aids. These assignments elevate the students' learning to the highest level possible, as they become knowledgeable enough to assume the role of instructor themselves. The session will also focus on methods of content delivery. This includes traditional RSS feeds and direct website downloads, but also extends to using email newsletters with embedded content, as well as traded flash drives, ipods, and optical media.

Garageband '08 has added many new features that greatly enhance its value to podcasters. This includes new compressors and presets, the ability to change effects across a track, automation of level control, more bumpers and stingers and much more. You will learn how to improve your podcast by using these new features and to use additional plugins that work not only in Garageband but in any software (in both MacOS X and Windows) that supports AU or VST plugins. These plugins are either free or fairly inexpensive and are of practical use to any podcaster. For example, Inspector gives you lots of information on sound levels, clipping, headroom, and a spectrum of frequencies going beyond the simple meters within Garageband. Ed and Andy will give you practical tips and ideas to improve your podcast technically and in technique without breaking your wallet.

Everyone around you seems to be talking about sponsorships and selling ads within content to make money - but you hate selling and you wouldn't know where to start even if you wanted to. Plus, you've never felt comfortable being beholden to a company paying you for access to your audience. Sound about right? This session is for you! You'll learn a myriad of other ways to make money with your blog, podcast or online videos without cold calling companies to sell a sponsorship. From affiliate programs to paid syndication to Google AdSense, you'll leave this workshop full of practical ideas about how to make money without selling a single advertisement.