You may think you need expensive HD video cameras and a Ph.D in video editing software to create interesting content. But no! Inexpensive video cameras available on many cell phones today can be used to tell stories without a lot of editing and without expensive lighting and time-intensive pre-planning. In this session, you'll learn how to convey your ideas and stories in a way that will capture the attention of the viewer and keep them coming back for more. Practical tips for mobile video blogging will be discussed so that you can start creating content the moment you step outside the workshop door. You'll also learn the best places to post your content, how to best present the video clips on your website or blog, and how to get attention for your media early-on.

Building Your Brand in the Web 2.0 World! You have an online video show or audio podcast - or you're looking to start one. Deciding on the details of creating, editing and distributing that content is only a small part of the work. Getting attention for your show after it's finished is critical to having long-term success. Using Wine Library TV as an example, Gary Vaynerchuk will show you how he has marketed himself and his business with an extremely viral Web 2.0 approach. Inspired by social networking sites, Gary leveraged technology to reach an untapped audience for his brand and now attracts more than 60,000 viewers a day. Gary will show you how he has taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Gary has been featured by Conan O'Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets. This workshop will detail the essentials of Gary's Web-oriented approach that has garnered national attention for his brand and his business.

Americans viewed nearly 9.5 billion online videos in November 2007 and large and small advertisers are clamoring to get into the online video space. Everyone has laughed at their share of Cats Swinging on Ceiling Fan videos but who wants to advertise their product next to one? Using successful methods from cable television advertising, you'll learn how to create branded entertainment of your own that connects with viewers - use existing online videos to extend your reach. Find out how you can identify and connect with online videos and video podcasts that have built-in audiences and are safe for your brands or how you can be \"edgy\" by taking a risk. Know the difference between pre-rolls, post-rolls, mid-rolls, ad insertions and sponsorships. Understand how audiences are measured, where you can go to get third party statistics and what return you can expect on your investment. Walk away knowing where to spend your media budget.

In this session, members of the Big Fantastic team will show you how they craft a story in video and keep the audience engaged and coming back for more. Using real-life examples from their productions of online video hits "Prom Queen" and "Sam Has 7 Friends", you'll learn how to create compelling video content through creative editing, developing interesting characters and other post-producton techniques. You'll also learn how the Big Fantastic team has promoted their work and grown an audience that has attracted national attention. Fiction and non-fiction creators alike will find something they can apply to their own shows in this exclusive session.

Zadi Diaz and Steve Woolf are the minds behind (and in Zadi's case, the host of) Epic Fu, the groundbreaking video podcast about art, culture and all things Internet. Sunny Gault will interview these two new media mavens and discuss how they are building a loyal community of fans around their content. Find out how they are creating shows around subjects they are passionate about and at the same time, generating revenue as a business. Sunny will also ask them about their recent business developments and what they see as the opportunities for podcasters and online video creators in the year ahead.

You may think you need expensive HD video cameras and a Ph.D in video editing software to create interesting content. But no! Inexpensive video cameras available on many cell phones today can be used to tell stories without a lot of editing and without expensive lighting and time-intensive pre-planning. In this session, you'll learn how to convey your ideas and stories in a way that will capture the attention of the viewer and keep them coming back for more. Practical tips for mobile video blogging will be discussed so that you can start creating content the moment you step outside the workshop door. You'll also learn the best places to post your content, how to best present the video clips on your website or blog, and how to get attention for your media early-on.