So you have a podcast, it's on iTunes and it's even popular! Now you want to start monetizing it by getting sponsors. What do you show to your sponsors to convince them that your podcast is worthy of their tight advertising budget? Numbers, numbers, numbers! You need to show potential sponsors, investment groups and anyone that will help you monetize your podcast how popular it really is by showing them a variety of statistics about your podcast. Do you know where your viewers are coming from? What's their demographics? How many are on iTunes? How many are using Google reader? What's your reach? What is reach? What about the videos you upload to MySpace and YouTube? How do you track those? In this session, you will learn about three services which can provide you that information, plus lots more. Marcelo Lewin, "Chief Pixel Head" at PixelHeadsNetwork.com will show you how to use FeedBurner.com, PodTrac.com and TubeMogul.com to get the stats you need for your podcasts. At the end of this workshop you'll have the knowledge you need to approach potential sponsors confidently.

Americans viewed nearly 9.5 billion online videos in November 2007 and large and small advertisers are clamoring to get into the online video space. Everyone has laughed at their share of Cats Swinging on Ceiling Fan videos but who wants to advertise their product next to one? Using successful methods from cable television advertising, you'll learn how to create branded entertainment of your own that connects with viewers - use existing online videos to extend your reach. Find out how you can identify and connect with online videos and video podcasts that have built-in audiences and are safe for your brands or how you can be \"edgy\" by taking a risk. Know the difference between pre-rolls, post-rolls, mid-rolls, ad insertions and sponsorships. Understand how audiences are measured, where you can go to get third party statistics and what return you can expect on your investment. Walk away knowing where to spend your media budget.

The session will detail how to create a popular video show with no money and yet still deliver high production value. Starting with identifying a concept traditional media refuses to cover properly, attendees will learn how to create a studio in their mom's basement for $25. They will find out how an audience can be built virally without using fancy social networks. Attendees will learn how to gain press without a publicist or press release. They will also leave the session knowing how to side-step traditional advertising platforms like Google and successfully host their own text ads and negotiate equipment/studio needs in exchange for ad space. Having audience demographics helps advertising, but how do you get your viewers to fill out a marketing survey? Simple Promise them a must-see bonus episode for completing the survey. Finally I'll cover the pitfalls of \"selling out\" when your show gains enough attention to attract outside interests.

You want to sell advertising and sponsorships into your content, but it's not your area of expertise. Susan artfully covers everything you need to know to successfully pitch your content to an agency or marketer. Susan's candor and insight combined with running an interactive session make this a must-attend event. Learn how to find and engage prospects with a professionally developed pitch. Understand how agencies work with clients and exactly whom you should pitch. Walk through a mock introduction call so you'll know just what to say. Understand the client's strategy by asking the right revealing questions so you can craft a proposal that gets to "yes!" Review various forms of advertising and how to combine online and audio/video ads to create a robust sponsorship program that performs for your advertiser and shows ROI, even if your audience numbers are small. Learn to create value beyond CPM to maximize revenue. Ad units, standard rates and advertising buzzwords will be explained. Susan explains insertion orders, media kits, collecting and presenting demographic profiles, RFP's, proposal generation and invoicing. Most importantly, you'll learn how to be pleasingly persistent, handle rejection and keep motivated. You will leave feeling informed, organized and confident about presenting your show to sponsors.

This workshop will demonstrate the benefits of using a blog to present your podcast to your listeners. We'll cover how to install and set up a basic blog using the WordPress software. We'll show you how to fortify your blog against hackers and thieves. We'll discuss the best permalink structure for SEO (Search Engine Optimization) purposes and highlight some best practices when writing a post title. We'll demonstrate one of WordPress' best features: the many types and kinds of feeds it generates for you automatically, and a way to reduce your bandwidth usage. We'll show how to customize WordPress themes as well as the 4 most important aspects of any podcast's blog theme and where they should be located. We'll discuss the fortunate problem created by the \"Digg effect\" and how you can handle the increased traffic easily. We'll cover several plugins and methods of dealing with copyright violators. Finally, we'll present a few common plugins to more easily present your podcast files and track their statistics.

Before you make money from your content, you have to be able to create and produce consistent and compelling material. As an emerging new media creator, how do you begin to change your thinking from simply a "podcaster" to that of a producer? What is a producer anyway? In this session, Joel Mark Witt, creator and producer of MarylandZoo.TV, will look at how you can begin taking your audio, video and new media content to the next level by thinking of yourself as a new media leader. Using the world's first online Zoo TV show as a case study, Joel will highlight six key aspects of acting like a producer. Learn how to create a clear vision, recruit and train the right people, think about your audience, and tell a great story. Be prepared to create a roadmap for taking your show or series to the next level by taking leadership for your productions. Anyone looking to start a podcast or online vide campaign for their organization will benefit from attending this session.

In order to get your message heard online, it's important to regularly create compelling content that is relevant to your market. But what does it take to break through the noise, attract your target audience and keep them coming back again and again? In this session you'll discover three crucial ingredients for creating effective content that builds a large and loyal audience. The right balance of all three ingredients brings exponential success. Yet most show producers neglect at least one (and often even two) of the three ingredients. Using examples from successful podcasts and online content creators, Jason will demonstrate how to incorporate all three principles to form the right balance for your show. You'll also learn how to apply these principles to any web site or brand to increase market loyalty. Join us in this session and find out which three ingredients form the magic triad.

Get a backstage pass to the official Disneyland Resort podcast. Join podcast pioneer Michael Geoghegan as he shares the story behind one of the first podcast produced by a Fortune 100 company. Started in 2005 during the 50th Anniversary of Disneyland, the podcast continues to gain popularity and fans worldwide and is now in it's fourth year of production. In this session you'll hear how the podcast originally started and has evolved over the years, how the various departments came together to cooperate, and how "buy-in" at all levels was needed to make the corporate podcasting initiative a success from the first episode. You'll also see how the show is able to serve the needs of the listeners and fulfill Disneyland's mission and core values equally. Finally, you'll learn about other projects Michael's independent production company has been involved with - from GrapeRadio.com to local chambers of commerce. Attendees will leave this session knowing what it takes to make a large corporate podcasting campaign a success.

Creating a successful podcast for a government agency that helps achieve the goals and mission of various departments can be a daunting task. In this session, you'll hear from government representatives behind the popular AIDS.gov and CDC podcast series. You'll hear about what it took to get cooperation from various departments, how they plan their content and how they use audio and video podcasts to disseminate information to the community they serve. Both the pitfalls and successes will be discussed so that you can leave this session with a firm understanding of what it will take to develop your own agency podcasting campaign and hit the ground running. Public agencies as well as private institutions will benefit from hearing firsthand from people who have started from where you are now.

Video provides a platform for your message that can be found on any of the video sharing sites to which you publish - that's obvious. Less obvious is that by distributing your videos to multiple sites, you provide multiple opportunities for someone searching for content through search engines such as Google, Yahoo! Ask, and MSN to find your information. In fact, with Google your video results might even rank higher than text results on that same topic. Strategically tagging your videos with the most relevant, searchable keywords will do wonders for growing your audience. In this session, let an expert in video SEO show you how to choose the best keywords and tags, achieve the highest organic search results for your content, and develop the best landing pages from your distributed content to best engage your audience.

In this session, members of the Big Fantastic team will show you how they craft a story in video and keep the audience engaged and coming back for more. Using real-life examples from their productions of online video hits "Prom Queen" and "Sam Has 7 Friends", you'll learn how to create compelling video content through creative editing, developing interesting characters and other post-producton techniques. You'll also learn how the Big Fantastic team has promoted their work and grown an audience that has attracted national attention. Fiction and non-fiction creators alike will find something they can apply to their own shows in this exclusive session.

There are many ways to leverage the personal brand build around an audio or video show, of which one is advertising. During this session Philip will be drawing on his experience in the very, very early days of podcasting, with the long-running DV Guys show, which lead to the creation of the Digital Production BuZZ. During the nearly three years he was managing editor of that show, the brand was expanded with related newsletters, news feeds and other ways of drawing attention to the show. You'll learn how to duplicate his success by offering other products alongside your content that will help grow your audience and bring in additional income. You'll also learn how Philip affiliated with CMP, later NewBay Media, and how you can do the same with partnerships that will help you build your brand quickly. The session will include the real world income, expenditure and profit that was made in 20 hours a week. You'll also see how Philip sold the show for a nice profit and how you can do the same with your show!

Many great podcasts need more listeners, and gaining listeners is key to getting sponsorships. How do you gain listeners with little or no money? How do you do so without spending every free minute you have on your efforts? At this workshop, learn valuable techniques to build your listeners, build their loyalty and build the word of mouth \"buzz\" about your podcast. Learn free ways to promote your podcast. Learn how to be a part of podcasting's \"promo\" sharing network. Begin to leverage social media sites to build listeners and promote episodes. Take advantage of free \"virtual world\" advertising to reach an entirely new audience. Implement effective contests and participative promotions to create excitement among new listeners. Find low cost ways to promote significant events and reach over 100,000 people by doing so... Come to \"Build a Buzzing Podcast With Little or No Money\" and see actual examples of all these techniques and more!

Roxanne Darling and Shane Robinson, producers of the popular and award-winning Beach Walks with Rox, will take you step by step through the necessary ingredients for producing your own internet tv show. Having produced a new episode at least 5 days a week since February 2006, they will show you how to use templates and plugins to create the most efficient workflow possible, how to keep your content fresh, and how to develop a show concept that will support your personality and your budget. You'll learn about the unique web hosting requirements for video, and learn whether or not to cross-post to other video sites. If you want to produce internet video for personal or business use, this session, full of real-world examples from over 700 episodes of Beach Walks to their consulting with companies like Prudential Insurance, will "show" what you want to know to get started or take your show from an occasional hobby to a professional pursuit.

So you have a podcast, it's on iTunes and it's even popular! Now you want to start monetizing it by getting sponsors. What do you show to your sponsors to convince them that your podcast is worthy of their tight advertising budget? Numbers, numbers, numbers! You need to show potential sponsors, investment groups and anyone that will help you monetize your podcast how popular it really is by showing them a variety of statistics about your podcast. Do you know where your viewers are coming from? What's their demographics? How many are on iTunes? How many are using Google reader? What's your reach? What is reach? What about the videos you upload to MySpace and YouTube? How do you track those? In this session, you will learn about three services which can provide you that information, plus lots more. Marcelo Lewin, "Chief Pixel Head" at PixelHeadsNetwork.com will show you how to use FeedBurner.com, PodTrac.com and TubeMogul.com to get the stats you need for your podcasts. At the end of this workshop you'll have the knowledge you need to approach potential sponsors confidently.