Building Your Brand in the Web 2.0 World! You have an online video show or audio podcast - or you're looking to start one. Deciding on the details of creating, editing and distributing that content is only a small part of the work. Getting attention for your show after it's finished is critical to having long-term success. Using Wine Library TV as an example, Gary Vaynerchuk will show you how he has marketed himself and his business with an extremely viral Web 2.0 approach. Inspired by social networking sites, Gary leveraged technology to reach an untapped audience for his brand and now attracts more than 60,000 viewers a day. Gary will show you how he has taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Gary has been featured by Conan O'Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets. This workshop will detail the essentials of Gary's Web-oriented approach that has garnered national attention for his brand and his business.

You want an engaged community. You want your audience to interact with your show and help spread the word. Then you get flamed. Then your feedback is filled with trolls. What do you do? Veronica Belmont and Tom Merritt have dealt with the best and worst of the online community and share their experiences and specific tips and tricks for dealing with a passionate audience. They'll tell you how to reward the good convert the bad and avoid the purely evil. You'll come away from this workshop armed with knowledge on how to make your community a better place for you and your listeners to grow your show.

You want to sell advertising and sponsorships into your content, but it's not your area of expertise. Susan artfully covers everything you need to know to successfully pitch your content to an agency or marketer. Susan's candor and insight combined with running an interactive session make this a must-attend event. Learn how to find and engage prospects with a professionally developed pitch. Understand how agencies work with clients and exactly whom you should pitch. Walk through a mock introduction call so you'll know just what to say. Understand the client's strategy by asking the right revealing questions so you can craft a proposal that gets to "yes!" Review various forms of advertising and how to combine online and audio/video ads to create a robust sponsorship program that performs for your advertiser and shows ROI, even if your audience numbers are small. Learn to create value beyond CPM to maximize revenue. Ad units, standard rates and advertising buzzwords will be explained. Susan explains insertion orders, media kits, collecting and presenting demographic profiles, RFP's, proposal generation and invoicing. Most importantly, you'll learn how to be pleasingly persistent, handle rejection and keep motivated. You will leave feeling informed, organized and confident about presenting your show to sponsors.

This session is perfect for attendees who have never edited an audio file before. You'll learn the basics of audio editing with Audacity, a free open-source program available for the MacOS X, Windows & Linux. By the time you leave, you'll have a basic understanding of how to edit and save audio files for your podcast. The instructor will be showing you step-by-step details on how to delete long pauses, \"ums\" and \"ahs\" and clean up your audio files so they sound professional and organized. In addition, you'll learn how to import interviews, fade in and out music, insert segments, and align audio content. It is recommended that attendees for this session bring their laptops and pre-install the Audacity program prior to arriving (Audacity can be found at: audacity.sourceforge.net). Demo example files will be posted to the New Media Expo Forums for download All material shown in the session will be made available after the conference for download include the screen cast examples.

In this session, members of the Big Fantastic team will show you how they craft a story in video and keep the audience engaged and coming back for more. Using real-life examples from their productions of online video hits "Prom Queen" and "Sam Has 7 Friends", you'll learn how to create compelling video content through creative editing, developing interesting characters and other post-producton techniques. You'll also learn how the Big Fantastic team has promoted their work and grown an audience that has attracted national attention. Fiction and non-fiction creators alike will find something they can apply to their own shows in this exclusive session.

Join us as we discuss how to write, shoot, edit, and shape your "how to" video into a tight professional story that looks and sounds as good as anything on broadcast TV. We've been producing our show Let's Knit2gether for almost two years now and it gets rave reviews from broadcasters and knitters alike. We'll show you what we've been doing this past year, what's worked, the mistakes we've made, and all the challenges along the way. We'll also explore creative storytelling techniques, translating a knitting pattern into a video sequence, creative editing, interviewing techniques, and more. If you want to take your video podcast to the next level, then this session is for you. Niche or broad audience show creators will all find something they can use in their own content during this workshop.