Move beyond creating a show and into building a media presence that translates and defines the brand called you. The marketplace for everyone's attention is crowded. In business, for every job opening, there are hundreds of applicants. In entertainment, you're competing against the mainstream, consumer, and several other opportunities. Building a brand isn't about making great media. It's not about audio versus video. Join Chris Brogan for an exploration of how to develop, deploy and cultivate a powerful personal brand.